The Panda Update is a new algorithm change by Google in February 2011 aimed at filtering out the so-called “crap content”. The primary purpose of its introduction was to encourage top-quality as well as relevant websites and to discourage irrelevant and low-quality/spam websites. The update focused especially on websites that had thin, duplicated, or low-quality content, ‘content farms’ which created numerous low-grade content for the sole purpose of manipulating the rankings. From this point of view, the emphasis on the quality of the content helped Panda to identify and promote those sites that included fresh, rather well-studied, and user-oriented materials.
As part of the Panda update, Google focused not only on the quality of the content they were ranking on top of their search engines but on usability as well. Things like time on site, bounce rates, and interaction even became criteria for ranking. Those sites that used to exploit key phrases by such methods as keyword stuffing have received penalties, so this approach stimulated the development of truly valuable content that corresponds to the user’s queries.
In order not to be penalized by Panda, website owners should therefore concentrate on providing quality, useful, and interesting content; easing site usability and avoiding copying or mimicking content from others. Panda began in 2011 and became a part of Google’s central algorithm in 2016 and therefore remains an ever-evolving constant of the search algorithm.
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Khushi Singh
13-Jan-2025The Panda Update is a new algorithm change by Google in February 2011 aimed at filtering out the so-called “crap content”. The primary purpose of its introduction was to encourage top-quality as well as relevant websites and to discourage irrelevant and low-quality/spam websites. The update focused especially on websites that had thin, duplicated, or low-quality content, ‘content farms’ which created numerous low-grade content for the sole purpose of manipulating the rankings. From this point of view, the emphasis on the quality of the content helped Panda to identify and promote those sites that included fresh, rather well-studied, and user-oriented materials.
As part of the Panda update, Google focused not only on the quality of the content they were ranking on top of their search engines but on usability as well. Things like time on site, bounce rates, and interaction even became criteria for ranking. Those sites that used to exploit key phrases by such methods as keyword stuffing have received penalties, so this approach stimulated the development of truly valuable content that corresponds to the user’s queries.
In order not to be penalized by Panda, website owners should therefore concentrate on providing quality, useful, and interesting content; easing site usability and avoiding copying or mimicking content from others. Panda began in 2011 and became a part of Google’s central algorithm in 2016 and therefore remains an ever-evolving constant of the search algorithm.